Content Becomes Data: Towards Semantic Design

Fresh off last week’s internal retreat, we have energized our commitment to creating new possibilities within digital information architecture, and we are evolving a new perspective on how we design online experiences: Semantic Design. Semantic Design surfaces the building blocks of content to create a more thoughtful, connected, and adaptive digital landscape. Read Christian Marc Schmidt’s Medium article to learn more!

Illustration by Ben Schaefer.

‍